Luiz Carlos Trabuco Cappi, Setting Remarkable Trends In The Insurance Sector Through Bradesco

Luiz Carlos Trabuco Cappi is among the top bank executives in Brazil. It is therefore unlikely that he pursued philosophy during his college years. He later added a masters degree in socio-psychology at the School of Sociology and Politics of Sao Paulo. He is married and has three children.

Luiz Carlos Trabuco Cappi’s career kicked off in 1969 in Marilia, a Bradesco agency where he started as a clerk. It is here that Amador Aguiar, the founder of Bradesco set up the enterprise’s first branch, back then in 1943. Luiz Carlos Trabuco Cappi relocated to Sao Paulo two years later to work at the bank’s headquarters. By 1984, he was already the director of marketing. He served in the position of the executive director and president in the years between 1992 and 1998 at Bradesco’s Private Pension Firm.

One year later, Luiz Carlos Trabuco Cappi was raised through the ranks and became the executive vice president. Eventually, he was the insurance company’s president, which is a position that he holds to date. The insurance company’s headquarters are located in Rion de Janeiro. Luiz Carlos Trabuco Cappi is also one the board of directors of the bank.

Luiz Carlos Trabuco Cappi took part in pushing for the bank’s modernization and publicity. This was eventually realized when he was in charge of the marketing board. The bank received media attention which was a bonus for its publicity stand. His work during this period was his breakthrough to being the company’s president.


It is during his presidency that Luiz Carlos Trabuco Cappi elevated the company’s success. The insurance company made double profit rising from a 25% share to a 35% share in the market, making it the largest of its sector at that period in Latin America. It was a high note for Luiz Carlos Trabuco Cappi who had taken over the company when it was 10% less than this achievement.

Luiz Carlos Trabuco Cappi had an alternative way of approaching the company’s great points. Amador Aguiar, the founder of the company, had initiated the equal allocation of resources and service to their customers. Luiz Carlos Trabuco Cappi, believing in the same line of thought, worked hard to ensure that the system was successfully put to practice. To date, Bradesco has cooperated with different agencies and promoters to provide quality service to high-income customers.

Becoming Bradesco’s president was not a walk in the park for Luiz Carlos Trabuco Cappi. Considering that he held the largest insurance group in the country at that particular time gave him an upper hand in the case. He was part of the company for over 40 years starting from a mere clerk to the top rank. This meant that if anything, he was the perfect analogy for “continuity and renewal.” He was the ultimate person to succeed Amador Aguiar.

Among the people in the same waters was Jose Luiz Acar Pedro, who had joined the agency later on after the acquisition of the National Credit Bank and was holding the position of the group’s investment bank commander. There was also Roger Agnelli who was president of Vale but was later considered unfit for the position because of his age and time in the company. Eventually, Luiz Carlos Trabuco Cappi was settled for and took over the company’s presidency. He is the third one holding the position after the organization’s founder.

Luiz Carlos Trabuco Cappi has uplifted the company’s status to date and attributes his leadership as being open-minded and embracing change. It is not all about how much can be done but rather the quality of the end product. He later says that the insurance sector has risen to be among the most sought out necessities of the current world, and therefore, ensures that his company provides the best.

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