Why Joel Friant’s Original Habanero Shaker Delivers Beyond Heat

Joel Friant is an entrepreneur and investor who presently lives in Corpus Christi, Texas. his professional career started in the real estate industry. This was a business where he’d buy homes that had been foreclosed on. After he improved the home he would list the home for sale and make a small profit after someone else bought it.


Another business Joel Friant has owned was built around his concept he calls “The Income Thermostat“. He did a lot of research into what makes certain people successful, both personally and professionally. He used this knowledge to serve as a life coach for his clients. These clients went through his mentorship program and were shown how to make improvements in their attitudes and results.


Because Joel Friant loves Thai food he once launched a restaurant of this cuisine. He was known locally as “The Thai Guy” soon after this restaurant opened its door to customers. During this time he came up with the Original Habanero Shaker which was a big improvement over competing hot spice products. He didn’t adulterate this product with cheap ingredients like salt and instead just offered raw and dry habanero peppers in the containers which had been ground up. People liked the heat it brought to their food as well as its buttery flavor. This product could be used both during the cooking process and for seasoning.


One thing that Joel Friant has learned over the years is that habanero peppers get hotter the longer they are allowed to mature in the field. They also need to be dried right after harvesting in order to prevent diseases from forming. He has built a great supply chain of habanero peppers that he only sources from farmers who deliver the best.


Joel Friant also talks about the health benefits of the Original Habanero Shaker. These include it being a natural painkiller and having lots of Vitamins A and B which help a person’s immune system. While the Original Habanero Shaker used to be available in some large grocery store chains in the Pacific Northwest he now sales it exclusively online in order to reach a global audience.